Our Brand
Prithviya - The Nector Of Mother Nature
Prithviya is a Natural Foods brand dedicated to providing food items in their purest form to every Indian. We serve as a roadway for natural foods to reach you from the farmer’s soil with minimal touch in the process.
Prithviya was started after seeing a rapid increase in chemicals and pesticide-infested foods. Hailing from a family of agriculturists, Mr. Nishant Dangyach decided to develop a better system of agriculture in India wherein farmers’ produce can reach directly to the consumers with no middlemen in the scene.
We proudly call ourselves The Farmers’ Brand because it’s the farmers themselves who play the major role in this brand. Rest everyone in the firm only facilitates farmers’ attempts to deliver fresh and natural foods to the countrymen. We believe everyone should be adequately compensated for their efforts, and hence we make sure farmers get maximum returns for slogging their hours during the harsh seasons and are protected from exploitation at the hands of middlemen.
Lately, there has been a crisis unfolding beneath the farmlands. Soils are becoming severely degraded due to intensive farming activities like disturbances from farm vehicles and relentless use of chemical fertilizers and pesticides. We at Prithviya make sure to carry out our farming activities while keeping nature and its soil healthy. Every activity on the farmland is carried out under the supervision of Padma Shri Award winner Mr. Hukumchand Patidar who began organic farming sometime in 2005 and has since then become a popular name all over India. According to Patidar, organic farming uses 50% less water than conventional farming and employs ecological pest control methods and biological fertilizers made using animal and plant wastes besides nitrogen-fixing crops.